Haha, I know ;) You and I have discussed a subject similar to this at length before. You are quite good at arguments on the internet!

My master's thesis was a mixture of quantitative and qualitative research, so I'm a bit of a sucker for using quantitative stuff. But I do agree that they've lead some of their numbers, and didn't do a complete treatment. Still, impressed that they attempted...and also impressed that they were willing to open that can of worms on themselves. I'm not.